How Relevant Are Job Boards?

About six seeks ago, iMedia asked me to write a piece for them on job boards. Are they even relevant?  Although the boards are not high on my list, they do account for a little somethin’ somethin’ and I do think they should be part of your strategy.  The question is – do you go [...]

Even Arthur Sulzberger Says Print is In The Toilet — Ummm Or The Deep Blue Sea

My niece recently graduated from UNC with a Journalism degree.  After spending a year in South America working and developing her Spanish language skills, she returned home in August to start the next stage of her life.  She’s unbelievably bright and a fantastic writer and, so far, can’t even get close to getting a job [...]

Hiring Based on Category Experience Alone is Bogus…Props to AdAge

AdAge features a great article today, written by another recruiter who works with ad agencies.  The general premise — agencies need to stop making hiring decisions based on category expertise.  The writer states that this mentality is short-sighted and actually could hurt in the end. There is a paradox when hiring people with this line [...]

Media Mavens On The Move — Marketing & Communications

Jessica Cole moved from Director of Marketing at Scholastic Classroom Books to Senior Director Marketing at Scholastic Classroom & Library Group. Sharon Otterman moved from VP Customer Experience Strategy and Digital Marketing at ESPN to VP/CMO at MSNBC. Alice McKown was promoted to Executive Director Marketing at Conde Nast Digital. Luke Fredberg joined as Director [...]

Media Mavens On The Move — Business Development

Paul Wenz moved from Director of Business Development at Tribal Fusion to VP Business Development at Rocket Fuel, Inc.

Media Mavens On The Move — Research

Doug Brooks moved from SVP at Marketing Management Analytics to SVP/GM at Information Resources.

Media Mavens On The Move — Online & Mobile Sales

Dan Anderson moved from VP Solutions at Vettro to Group Account Director at Joule. Dan Dougherty moved from Regional Sales Director at NBC Universal Digital Media to VP Business Development at MediaNet . Dave Dickman joined as SVP Digital Media Sales at Warner Bros. Entertainment Group. Josh Stinchcomb was promoted from Executive Director at Conde Nast [...]

Media Mavens On The Move — Advertising Agencies

Fletcher Whitwell was promoted to VP Media & Digital Activation at R&R Partners. Michelle Mader was promoted to Corporate Director of Ad Ops at R&R Partners. Chris Weler joined as VP, Director of Digital Media at Compass Point Media. Tim Maleeny joined as Account Planning Head at O&M. Marta La Rock joined as Worldwide Planning [...]

Media Mavens On The Move — Traditional Media Sales

Adam Shapiro joined as promoted to GSM at PIX/New York. Brett Wilson moved from SVP Ad Sales at USA Today to Publisher at Parade. Mark O’Leary joined as Regional VP Business Services at Comcast, California.

Media Mavens On The Move — C-Level

Dennis Eulau was promoted to CFO at Simon & Schuster. John McMenamin moved from CEO at Ripple TV to SVP/GM at Barfly. Jon Mandel moved from CEO at NielsenConnect to joined advisory board at eXelate. Peter Price joined as President of media division at Zumbox. Rebecca Marani was promoted to COO at BigBad. O.D. Welch [...]

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